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About The Client

From drives that store personal videos, photos and documents, to servers that form the backbone of enterprise data centers and cloud-computing infrastructures, Seagate Technology is a world leader in hard disk drives and data storage solutions. The company operates in 15 countries and employs over 50,000 people worldwide.

Why Video?

As early adopters of online video, Seagate was familiar with the impact of the medium. However, using video to promote Seagate's careers was a new concept. Seagate depends on a steady flow of top talent from the emerging workforce and was compelled to impress this group in a more current and innovative way. Realistic Job Preview videos placed on their career website and job postings are destined to engage the candidates deeper and improve the quality of the pipeline.

The Results

MadDash created a combo bundle for Seagate, including an overview video and four shorter "Insider” videos (Realistic Job Previews). The videos were placed across the client's career website, job postings, social media, and other related online marketing tools.

Why MadDash?

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