From drives that store personal videos, photos and documents, to servers that form the backbone of enterprise data centers and cloud-computing infrastructures, Seagate Technology is a world leader in hard disk drives and data storage solutions. The company operates in 15 countries and employs over 50,000 people worldwide.
As early adopters of online video, Seagate was familiar with the impact of the medium. However, using video to promote Seagate's careers was a new concept. Seagate depends on a steady flow of top talent from the emerging workforce and was compelled to impress this group in a more current and innovative way. Realistic Job Preview videos placed on their career website and job postings are destined to engage the candidates deeper and improve the quality of the pipeline.
MadDash created a combo bundle for Seagate, including an overview video and four shorter "Insider” videos (Realistic Job Previews). The videos were placed across the client's career website, job postings, social media, and other related online marketing tools.
SPECIALIZATIONThe client required a vendor who understood the employment space and who was prepared to consult and guide the entire project.
PROCESSThe client was very impressed by our streamlined production process and specifically called out our proprietary approval tool, ProjectDash, as a reason they chose MadDash.
TECHNOLOGYThe client wanted a hosting platform that was best-in-class and had features such as closed captioning, SEO, and the flexibility to integrate into social media.