Video Case Study – MemorialCare Health System

MemorialCare first came to MadDash in 2009, hoping to create career videos for four of their locations in Southern California. Their initial MadDash engagement had a relatively common requirement: They wanted to recruit system wide, for both nursing and allied health positions.

MadDash developed individual, ~3 minute long, CareerDash videos for each location. The values of MemorialCare were highlighted in each, with customized elements incorporated for the individual locations. At Saddleback Memorial San Clemente, for instance, the warmth and intimacy of the setting was featured while at the Laguna Hills location, the technology was showcased.

Even before these initial four videos were finalized, the client approached MadDash with a request to develop another CareerDash video for a fifth MemorialCare location, Orange Coast Memorial. As with all MadDash shoots, we work hard to make the process enjoyable and rewarding. Check out these behind the scenes photos. Within a short few months, all five CareerDash videos were completed and MemorialCare placed them on their career site and across their various online initiatives.

In the late fall of 2011, MemorialCare chose to further expand their MadDash video collection to include six individualized video vignettes highlighting specific roles at their Long Beach and Miller Children's Hospital locations. A seventh vignette video was added to the project to support their ongoing commitment to diversity.

In 2013 MadDash, completed a set of five videos for the MemorialCare Medical Group, including an overview video and individual profiles for the Facility Director, Nurse Practitioner, Manager and Office Assistant. This latest group of videos brings the MemorialCare video collection to 17. To help them keep track of and manage their continually growing video library, they've embraced VideoDash, MadDash's video content manager.

MemorialCare Case Study PDF
MadDash E-Media MemorialCare Video Vignettes MemorialCare Medical Group MemorialCare CareerDash Videos